Okay, so you made an awesome hack over a weekend. And then it’s Monday, and you’re staggering through classes, kind of a zombie. You might finally get sleep this week and then…what. What happens to your hackathon project? Does it die? How can you make it into more than just a weekend project? Are there …
At CES this year, we saw everything from stickers that tracked heart rates on babies to virtual reality headsets that didn’t make you throw up. Talk of the Apple Watch took a backseat, butwearables were a hot topic in sunny Las Vegas. Back in the drizzly reality of winter in Cincinnati, we’re contemplating how wearables will seriously make the leap in 2015. Wearable devices are …
As we press through the third quarter of 2014, I can hardly fathom how far technology has come in just ten short years. I think back to 2004, the year when Facebook was launched, home WiFi was just gaining ground, and the pinnacle of smartphones was the Motorola A920. If you were lucky enough to …
“I’m a marketer and man oh man do I love a good spreadsheet!” said no marketer, ever. In recent years marketing has been one of those catch all jobs that many a liberal arts major ‘fell into.’ While Gen Z-ers are getting a front to back education on data and analytics, a lot of us …
In the film Ex Machina, A.I. Ava tells young human programmer Caleb that she can read his emotions through his “micro-expressions.” He seems baffled by the concept, that his physical presence reveals his true emotions. But the concept is not a new one. Body language has long been appreciated as just that, a language. And today, …
We notice when you talk about our favorite topics: human data and the Internet of Things. Here’s a collection of recent quotes from some noted marketing leaders on these subjects: “For perhaps a quarter of the day I spoke with people about data and data strategy. I spent a couple of hours talking about artificial …
Can wearables help us motivate people to lead healthier lives? Very soon, it might be common to strap on an activity tracker, a smartwatch, or download an activity tracking app to your phone as prescribed by your employer or your university. What are the advantages and disadvantages to these programs? Why are universities and workplaces interested …
Earlier this month, Mondelez International announced that their power brand Trident and retail provider Kum & Go would be partnering with Strap. Strap’s CEO, Steve, was interviewed about this oppurtunity by MediaPost’s Chuck Martin. Here is a summary of the article: This pilot program is Strap’s chance to take the company to the marketplace and show …
Our CEO, Steve will be traveling around Cincinnati this October to educate the marketing masses on the benefits of human data intelligence. Catch him at one of these prestigious, brand and retailer focused events this fall! Brand Fusion Steve will be participating in The Brandery’s pitching event, Brand Fusion on October 6th. This event is held …
Strap’s COO, Patrick Henshaw was at Ogilvy CommonHealth Worldwide Marketing Summit 2015 – Marketing In The Age of Person-Centric Healthcare last week in New York City. The event was a healthcare style “Shark Tank” pitch competition at the Ogilvy CommonHealth Worldwide Marketing Summit. When Ogilvy invited us to participate we had a lot of fun researching and understanding the …