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Category: resources

August 8, 2019 / resources

The Human Side of Data: How Wearables are Flipping the Personalization Conversation

Marketers know they need to be using data. IBM did a survey recently, and found that almost 90% of marketers agree that personalizing the customer experience is critical to their success. Despite this widespread agreement, nearly 80% of consumers stated that the average brand doesn’t understand them as an individual. Data is a huge priority …

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August 8, 2019 / resources

Video: Healthcare Leaders Talk Innovation & Personalization at Healthovate!

On Thursday, June 11th, 2015, the Xavier Center for Innovation hosted the first national Healthovate! conference in Cincinnati, Ohio. Healthcare leaders shared expertise and engaged in conversation with leaders in other industries such as technology to find new solutions to old problems. Cincinnati-based startups including Strap, MedaCheck, Batterii and Red Pigeon Interactive enhanced the discussion …

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August 8, 2019 / resources

Hacking Healthcare: Unleashing the Power of Human Data

Digital health is blowing up – 2014 had record breaking investments and we’re seeing much of the same this year. Yet, healthcare’s legacy systems continue to lag behind emerging technologies. In a recent interview with BaseHealth that was originally published in Medium, Brian Powell, Strap’s VP of Engineering sheds light on how he has helped transform …

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August 8, 2019 / resources

Balance and Personalization are the New Keys to Marketing

The Incite Summit: West A View From the Top: The Evolution of Marketing and the Customer Journey The Incite Summit: West was held on May 18th and 19th, 2015. Leaders from more than 30 of the largest brands in the world gathered in San Francisco to speak about their marketing with other professionals. Our COO and …

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August 8, 2019 / resources

Leveraging Data to Monetize Wearables and Drive Consumer Engagement

In July, Steve was able to participate in the ‘Leveraging Data to Monetize Wearables and Drive Consumer Engagement’ panel at the IoT Influencers Summit: The Business Case for the Internet of Things. At this panel, Steve was joined by Jon Potter, President of Applications Developers Alliance, Gundeep Hora, Manager of Business Development and Partnerships at …

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August 8, 2019 / resources

Strap At Ogilvy CommonHealth Worldwide Marketing Summit 2015 – Marketing In The Age of Person-Centric Healthcare

Tomorrow Patrick Henshaw, our COO, will participate in a healthcare style “Shark Tank” pitch competition at the Ogilvy CommonHealth Worldwide Marketing Summit. When Ogilvy asked us to participate in this event we had a lot of fun researching and understanding the healthcare companies that would come to the event and how they might benefit from human data intelligence. …

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August 8, 2019 / resources

5 businesses that benefit from data science

Data is growing at a monstrous rate and businesses that prioritize data science are winning. Data science and data scientists themselves still remain somewhat of a mystery. We looked at five businesses benefiting from data science and what exactly it is that data scientists do to better understand how these companies achieved success. Ecommerce Rent …

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January 20, 2019 / resources

THIS WEEK IN WEARABLES

Discover the impact wearables can have on brand strategy Download our white paper on the value of wearable data for brand marketing.     ALL     MARKETER’S LIBRARY     RECOMMENDED READS    NEWS     THIS WEEK IN WEARABLES

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January 20, 2019 / resources

COMPANY NEWS

How important is human data for marketing? Don’t take our word for it! The most influential marketing leaders in the country can’t stop talking about the IoT, wearables, and more. ALL     MARKETER’S LIBRARY     RECOMMENDED READS    NEWS     THIS WEEK IN WEARABLES

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January 20, 2019 / resources

RECOMMENDED READS

Learn more about targeting with human data Download our guide: ‘How to Target Humans’ to improve your targeting strategies   ALL     MARKETER’S LIBRARY     RECOMMENDED READS    NEWS     THIS WEEK IN WEARABLES Human Data  

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Strap is the most efficient way to use mobile health data. Our SaaS wearable integration and analytics platform enables wellness companies and health systems to access, analyze, and take action on data from Fitbit, Jawbone, MapMyFitness, Garmin, Apple Health, Google Fit, and more.

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All Resources

  • This Week in Wearables – Disney will make more wearables ‘magical’
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  • This Week In Wearables – Would You Share Your Wearable Data with Your Boss?
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  • This Week in Wearables – Apple Watch and Fitbit Aren’t the Only Wearables to Watch Out For

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