Category: resources

Marketers know they need to be using data. IBM did a survey recently, and found that almost 90% of marketers agree that personalizing the customer experience is critical to their success. Despite this widespread agreement, nearly 80% of consumers stated that the average brand doesn’t understand them as an individual. Data is a huge priority …

On Thursday, June 11th, 2015, the Xavier Center for Innovation hosted the first national Healthovate! conference in Cincinnati, Ohio. Healthcare leaders shared expertise and engaged in conversation with leaders in other industries such as technology to find new solutions to old problems. Cincinnati-based startups including Strap, MedaCheck, Batterii and Red Pigeon Interactive enhanced the discussion …

Digital health is blowing up – 2014 had record breaking investments and we’re seeing much of the same this year. Yet, healthcare’s legacy systems continue to lag behind emerging technologies. In a recent interview with BaseHealth that was originally published in Medium, Brian Powell, Strap’s VP of Engineering sheds light on how he has helped transform …

The Incite Summit: West A View From the Top: The Evolution of Marketing and the Customer Journey The Incite Summit: West was held on May 18th and 19th, 2015. Leaders from more than 30 of the largest brands in the world gathered in San Francisco to speak about their marketing with other professionals. Our COO and …

In July, Steve was able to participate in the ‘Leveraging Data to Monetize Wearables and Drive Consumer Engagement’ panel at the IoT Influencers Summit: The Business Case for the Internet of Things. At this panel, Steve was joined by Jon Potter, President of Applications Developers Alliance, Gundeep Hora, Manager of Business Development and Partnerships at …

Tomorrow Patrick Henshaw, our COO, will participate in a healthcare style “Shark Tank” pitch competition at the Ogilvy CommonHealth Worldwide Marketing Summit. When Ogilvy asked us to participate in this event we had a lot of fun researching and understanding the healthcare companies that would come to the event and how they might benefit from human data intelligence. …

Data is growing at a monstrous rate and businesses that prioritize data science are winning. Data science and data scientists themselves still remain somewhat of a mystery. We looked at five businesses benefiting from data science and what exactly it is that data scientists do to better understand how these companies achieved success. Ecommerce Rent …