We’re sending our CEO, Steve to California this September to educate the marketing masses on the benefits of human data intelligence. Spreading the word about Strap combined with a trip to California? Doesn’t seem like a bad deal.
Steve will be speaking at this year’s Silicon Valley Technology Innovation & Entrepreneurship Forum (SVIEF) along with 100+ high-profile speakers, including Ashton Kutcher as the keynote speaker, and 100+ exhibitors for 10,000+ attendees. This year’s conference will be held on September 26th & 27th, 2015 at the Santa Clara Convention Center in Santa Clara, CA.
SVIEF is an international conference geared towards fostering innovation and business partnerships between companies in the US and Asia Pacific regions. Since 2011, SVIEF has hosted more the 5,000 attendees each year. This year the conference theme is “Future of Innovation: Smart Everything”.
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Share.Like.Buy. Marketing + Millenials
Steve will be speaking at this year’s Share.Like.Buy. (SLB) conference on September 29th – 30th at the Charles Krug winery in Napa Valley, California. The conference is geared towards companies marketing to 18-35 year old or millennials. Each SLB conference is focused on bringing top industry experts together to help companies learn how to reach millennials and turn them into loyal customers and brand advocates.
Steve will talk about how mass marketing is transitioning over to personalization. With human data from smartphones, activity apps and wearables, brand are able to personalize their marketing to millenials and understand them as individuals. Brands can use this understanding to target their audience individually.
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