Strap’s COO, Patrick Henshaw was at Ogilvy CommonHealth Worldwide Marketing Summit 2015 – Marketing In The Age of Person-Centric Healthcare last week in New York City.
The event was a healthcare style “Shark Tank” pitch competition at the Ogilvy CommonHealth Worldwide Marketing Summit. When Ogilvy invited us to participate we had a lot of fun researching and understanding the healthcare companies that would come to the event and how they might benefit from human data intelligence.
Today healthcare institutions can take advantage of our HIPAA compliant infrastructure and gain insights like never before. For example, Ogilvy client CVS could implement a program with Strap to better personalize pharmacy visits for patrons. Inside the CVS pharmacy app there could be an opt in so patrons could connect their human data in exchange for more personalized advice and service from CVS pharmacists. CVS pharmacists would then have access to the wealth of insights that Strap’s human data intelligence provides and could better deliver personalized advice and service to patrons.
We are honored to have particpated in Ogilvy CommonHealth Worldwide Marketing Summit 2015 and had so much fun pitching our ideas. We’re excited about the possibilities human data intelligence opens up for the future of healthcare marketing and personalized healthcare.