We are excited to announce that our Co-Founder and CEO Steve Caldwell will be participating in a dual session at SXSW 2016 with Structure’s Co-Founder and CEO, Charlie Key. This session, titled Leveraging Human Data From Wearables, will take a look at human data and how it can be leveraged for retailers, CPGs, and in the IoT as a …
Summer has not slowed down our events series! Over the next two months, we’ve scheduled three different Wearable Wednesday events in Cincinnati and Columbus. Join us for one or two or all three. We’ll see you there! From Concept to Wearable – the Evolution of Kapture – July 8th, 2015 Ohio wearable startup Kapture recently mailed …
Strap CEO Steve Caldwell will be participating in the IoT Influencers Summit along with Gundeep Hora running business development at the Weather Company and Shobeir Shobieri also doing business development at Pebble. The IoT Influencers Summit is hosted by APPNATION and takes place on July 21st in Santa Clara, California. The conference consists of panels throughout the day at …
What is Slack? Slack is a messaging application designed to help teams be less busy, a goal that many of us in the startup community can get behind. Slack allows our team to segment into channels based on role or topic, send direct messages, and create private groups (think modern day instant messenger for the …
We’re sending our CEO, Steve to California this September to educate the marketing masses on the benefits of human data intelligence. Spreading the word about Strap combined with a trip to California? Doesn’t seem like a bad deal. SVIEF Steve will be speaking at this year’s Silicon Valley Technology Innovation & Entrepreneurship Forum (SVIEF) …
We’re looking for fresh talent to join us in the spring! If you like what you read below, send your resume, cover letter, and work samples that correspond with the internship you want to info@straphq.com. Strap interns have a direct impact on our work. This is the ideal internship for a self-starter who is detail …
Earlier this month, Mondelez International announced that their power brand Trident and retail provider Kum & Go would be partnering with Strap. Strap’s CEO, Steve, was interviewed about this oppurtunity by MediaPost’s Chuck Martin. Here is a summary of the article: This pilot program is Strap’s chance to take the company to the marketplace and show …
Our CEO, Steve will be traveling around Cincinnati this October to educate the marketing masses on the benefits of human data intelligence. Catch him at one of these prestigious, brand and retailer focused events this fall! Brand Fusion Steve will be participating in The Brandery’s pitching event, Brand Fusion on October 6th. This event is held …
Marketing is smarter than ever. Gone are the Mad Men days when we’d throw out messages and hope they’d stick, never knowing what worked and why. Data-driven marketing has led to smart, effective experiences, and consumers now seamlessly follow brands from screen to screen. The customer journey is tracked, logged, and retargeted. This 2-D world has …
Early last month, Strap joined a panel of experts from Validic, Duke Medicine, and UNC Medical at mHealth Apps Workshop in Raleigh, North Carolina to discuss the state of wearables in the healthcare industry. Rohit Nayak, one of Strap’s advisors, brings to attention the impact of human and wearable data on influencing the healthcare industry. How can the healthcare …