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About Strap

Strap is the most efficient way to use mobile health data. Strap founders Steve Caldwell, Patrick Henshaw, and Joey Brennan realized that there was a need for someone to analyze and make sense of the data coming from the growing number of wearable devices. Armed with decades of experience in big data and analytics for connected devices, Strap is on a mission to make the world a healthier place through clean data and actionable insights. Follow Strap on Twitter at @getstrap.

100 W. 5th Street Cincinnati, OH 45202

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Core Values

  • The face of the company is YOU.

    Wherever you go, so goes Strap. While we don’t expect everyone to be a salesperson for our company, because you are a member of the Strap team you do have the opportunity to represent the company and our message outside of these walls.

    Strap employees are champions and evangelists for the company. So whether you’re at a family BBQ, or riding a train in a foreign country, you never know when you’ll be presented with an opportunity to tell people what you do and what Strap means as a company. In those situations we just want you to say it loud, say it proud.

  • We commit ourselves to understanding and solving problems, and we see the benefits in failure.

    Believe it or not, there will be periods of time when we’re not always winning. We believe if we can attach ourselves to the problem, and not the solutions, we will always be moving the company forward, regardless of what we are going through.

    We are not afraid to fail either, because with every failure we learn and continue to progress.

  • Grow.

    We value the personal growth of every individual at Strap. We grow you, you grow us. Strap employees are voracious learners and come to Strap with aspirations for new things they already want to learn.

    Strap employees are never bored and continue to challenge themselves personally.

  • If I understand what you can do, I can do what I do better.

    If I understand what you can do, I can do what I do better. We believe everyone at Strap should have a basic understanding of what everyone brings to the table. We each have unique talents and capabilities that can be applied to a variety of problems. If you know what you’re good at and what your teammates are good at, then you know what Strap is good at.

  • Move quick, think big, and simplify.

    We believe that efficiency takes effort and we highly value critical thinking. There will always be a way to measure our successes, no matter what function we serve.

    Our speed and agility is not just a feature of us being a startup, because at any size we value speed. Big picture ideas are what we’re after, but we need fast, simple ways to get there.

  • Innovation + growth = delight!

    The world is not flat. Strap is made up of goal driven growers, so it’s no surprise that together we are a force to be reckoned with.

    The company vision serves as our north star and we’re constantly re-evaluating and innovating to achieve this vision.