Tomorrow Patrick Henshaw, our COO, will participate in a healthcare style “Shark Tank” pitch competition at the Ogilvy CommonHealth Worldwide Marketing Summit. When Ogilvy asked us to participate in this event we had a lot of fun researching and understanding the healthcare companies that would come to the event and how they might benefit from human data intelligence.
Today healthcare institutions can take advantage of our HIPAA compliant infrastructure and gain insights like never before. For example, Ogilvy client CVS could implement a program with Strap to better personalize pharmacy visits for patrons. Inside the CVS pharmacy app there could be an opt in so patrons could connect their human data in exchange for more personalized advice and service from CVS pharmacists. CVS pharmacists would then have access to the wealth of insights that Strap’s human data intelligence provides and could better deliver personalized advice and service to patrons. Harken back to the pharmacists of old, (or if you’re my age, the pharmacists in old timey movies) who knew you by name, knew your family, your habits, and would recommend a specialized solution just for you. CVS could be that pharmacy soon, with insights from Strap.
Another interesting Ogilvy client is Berg Health. Berg is a pharmaceutical company that also makes awesome data analytics tools for hospitals. One of those tools, the Berg Interrogative Biology Platform, digitizes EHRs (electronic health records) and uses artificial intelligence to derive insights about patients through data. For Berg Health, we’d recommend adding human data to that mix of data they’re capturing for improved, personalized patient insights. This could be achieved through a simple opt in campaign that would allow patients to share their human data with hospitals in exchange for more personalized healthcare.
If you’re at the Ogilvy CommonHealth Worldwide Marketing Summit tomorrow, say “hi!” to Patrick! We’re excited about the possibilities human data intelligence opens up for the future of healthcare marketing and personalized healthcare.