MasterCard’s plan for the future of connected commerce — which, of course, includes payment-enabled wearables and virtual/augmented reality commerce experiences — is set to make its appearance at the PGA Tour’s kickoff event at the Arnold Palmer Invitational, which is slated for Thursday (March 17).
On the payments side, MasterCard has paired with Callaway Golf Company to show how everyday golf gear, like a glove, can be turned into a payment-enabled device. MasterCard is also building upon its Commerce for Every Device program to show golfers how they can use the payments tech to pay for goods in a manner that doesn’t take time away for their game.
Not all smartwatches are created equal – let's be honest, some look horrid on your wrist. If you're into more traditional and fashionable watches, one start up firm would like to make your stylish timepiece into a smart device without anyone else needing to know.
You may not have bought an Apple Watch to help you stay fit, but wearing one makes improving your fitness game incredibly easy. In fact, there's a good chance you're already doing it.
But beyond what the device offers by default, there's a whole collection of apps that can help Apple Watch owners make valuable lifestyle changes, from three-minute meditation to tracking how much water you're drinking.
Representatives from Austin-based companies including Mutual Mobile and BSX Athletics discussed where they see wearable technology in the future at “Wearables: The Future Isn’t in Measuring the Past,” a South by Southwest Conferences & Festivals panel held March 14.
Looking at the rise of technology some would say that we are currently in the middle of a renaissance. Others might argue that it is really hard to say. What is clear is that technology is revolutionizing our lifestyle, and leading the way is the Internet of Things which has been predicted to touch us in a way we cannot imagine yet.
This Week in Wearables: Soon you'll be able to turn any watch into a fitness tracker